Software company Freshworks increases IPO price range

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Freshworks has raised the target price range for its upcoming public offering (IPO), which now potentially envisions a valuation of $ 9.6 billion, Reuters reported.

The California-based company works in business and consumer engagement software.

The company plans to raise $ 969 million at the high end of its price bracket, which will now be $ 32 to $ 34 per share, an increase of $ 28 to $ 32 from earlier, according to the report.

In April, Reuters reported that Freshworks could be valued at nearly $ 10 billion. The company’s technology is used by more than 50,000 companies in 120 countries. Its clients include well-known names like Delivery Hero, Vice Media and Klarna, the Swedish payment company. One of the company’s competitors is Salesforce.com.

Freshworks’ IPO, according to PYMNTS, could help the enterprise software space evolve further towards a unified way of managing customer experiences and moving away from current fragmentation.

Read more: Freshworks IPO Filing Indicates Huge B2B SaaS Opportunity in Disjointed CRM Marketplace

Freshworks said its revenue was $ 308 million for the last year. The company has also developed its own products such as Freshdesk Support Desk, which enables communication via email, phone and social media, and also enables better customer management.

Then there’s an IT management department, Freshservice, and a customer relationship management offering that automates sales and marketing.

“In the world of enterprise software, businesses are grappling with multiple tools for sales, marketing, multi-channel customer support, bots, and more,” the company said earlier this month. . “They often have disparate silos and disjointed information for a single customer – information residing in multiple databases, none of which natively communicate with each other. This is true even if the tools come from the same supplier, and especially if they come from acquisitions.

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NEW PYMNTS DATA: TODAY’S SELF-SERVICE PURCHASE JOURNEY – SEPTEMBER 2021

On: Eighty percent of consumers want to use non-traditional payment options like self-service, but only 35 percent were able to use them for their most recent purchases. Today’s Self-Service Shopping Journey, a PYMNTS and Toshiba Collaboration, analyzes more than 2,500 responses to find out how merchants can address availability and perception issues to meet demand for self-service kiosks.


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