Software Industry Competition Forecast | App Developer Magazine


Daniel Herndon, Director of Cloud Services, and Linda Ding, Senior Director of Vertical Marketing Strategy at Laserfiche discuss their 2022 predictions on organizations adopting cloud and low-code/no-code approaches, how businesses will build resilience , why more organizations will commit to a digital-first approach, and much more.

Competition in the software industry will continue to drive technological progress

Many companies will use their access to high-end technology or continuous innovation to attract customers and talent. This kind of employee and customer experience will be the norm to be competitive in the business software industry. Companies cannot risk passing on the current generation of SaaS products and hoping that future products will be enough to catch up. Frankly, enterprise software can’t afford to align with user values ​​of a simplified and seamless experience.

Companies will turn to the cloud without going back

User demand will drive greater cloud adoption. With the cloud, companies are offering the latest and greatest technology and will allow companies to analyze much larger data sets than before. SaaS solutions will also continue to improve collaboration between systems to avoid manual processes. Most companies have 60-70 SaaS applications, and that’s only going to increase with remote and hybrid work settings shifting user expectations for things to be accessible where they are.

As a result, the responsibility that accompanies this transition will only grow. Businesses should anticipate a rebalancing of scales resulting from accelerated cloud adoption. There is a greater impact (or cost) that has not been realized or considered with this rapid migration and expansion of use of SaaS services. Recently, the need to follow and stay ahead, in addition to the immediate benefits, has delayed a necessary financial reconciliation. This will likely be factored in once teams are positioned to assess their tech stack to further maximize tools.

You can imagine that an organization’s business “systems” are made up of three elements: technology, process, and roles (people). If you update the technology, you will probably have to do the same for the other two components. As organizations add SaaS services that offer new ways to accomplish business imperatives, processes and roles need to be updated to align to take full advantage of the technology. Otherwise, organizations are leaving money on the table. This is the imbalance I talked about earlier. Also, some SaaS services simply won’t deliver the advertised benefits. Organizations must be prepared to assess the success of services and decommission those that do not deliver on their promises.

2022 Predictions: Linda Ding, Senior Director of Vertical Marketing Strategy, Laserfiche

Organizations will take a low-code, no-code approach

With the pandemic came a sense of urgency to accelerate innovation in the tech space and across tech teams. But now, as organizations have become more digitally advanced, demands on IT developers are growing. As 2022 approaches, developers will strive to conserve resources by relying on low-code or no-code platforms. Using low-code and no-code to develop apps will help industries stay resilient, serve customers, and meet demand as the COVID-19 recovery and digital transformation continues.

Organizations will engage in a digital approach to build business resilience

Businesses across all sectors, especially in financial services, government and higher education, will make significant strides in their digital transformation journey. Workflow automation will become the focus of growth strategy as organizations seek to modernize legacy infrastructure while quickly and efficiently delivering value-added business applications to meet the expectations of tech-savvy customers, think about the government, where IT and staff resources are scarce, and to public demands. of social and financial assistance are considerably increased due to the pandemic. This need for automation has accelerated, which has exposed insufficient infrastructure and staff knowledge and called for a fundamental shift towards a digital-first approach to build organizational resilience. Digital consumer expectations are also driving this shift, as attracting customers and talent remains a major business objective, organizations will need to evolve rapidly to meet these demands. For example, in higher education, students will increasingly rate institutions based on their digital services and offerings. A technology strategy that connects content, process and people will be essential to creating a seamless and collaborative experience for customers and employees of the future.

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